In the spring of 2014 I set out on the trip of my dreams - a two month long solo road trip through the western states of America. The goal was to feel free like the wind, to wake up every morning and mark a new destination on the map, and just go. Sometimes that’s where I went, sometimes my intuition led me somewhere else.
I had two best friends - my car and my newly bought iPhone 5s. The car allowed me to travel through all the marvellous landscapes, to sleep wherever and whenever I felt tired, and to just jump out and explore as soon and as often as I wanted to.
The iPhone 5s acted as my research tool, my GPS, my source of endless hours of music and lonely singalongs (music is the real saviour when you’re traveling on your own for this long), and most of all - it allowed me to be flexible and spontaneously snap pictures and frame moments without ever weighting me down, instead of having a heavy DSLR dangling from my shoulder when climbing rocks or hiking for hours. I wanted to see if I could take decent pictures only with the camera of the phone, the one that was always safe and easily accessible in my front right pocket. Cause when it comes down to it - isn’t the best camera the one that’s always with you?
I was asked by Flip Flop Interactive to document Absolut Vodka's annual competition for bartenders across the world - Absolut Invite.
Bartenders are asked to compete in teams of two celebrating their skills and the venue they are employed by. Barteams compete in local heats and each country has the mandatory tasks of competing in Creative Mixing, Knowledge and Speed. The winning teams are getting flown to Åhus, Sweden, where the final competition takes place.
A series of photos for vocational university Nackademin, for print and web.
Various pictures snapped with my iPhone 5s throughout travels in Sweden, Sri Lanka, Azores Islands, Italy & Gran Canaria.